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Dataset Abstract

Title: BASR Poll: Seeing Vs. Listening Study [USBASR1948-B0009SEEVLIS]
Survey Firm: Bureau of Applied Social Research, Columbia University
Study Date: 1948
Sample: White housewives in the Oranges, New Jersey
Sample Size: 802
Variables: 121
Abstract: Newspaper readership (2); listening to radio (1); radio commercials (13); newspaper advertisements (12); attention to advertisements (3); products used (14); opinions of commercials (25); products advertised (6); opinions of advertisements (31); preferred advertisement medium (5); magazines read (1).

Bureau of Applied Social Research, Columbia University. BASR Poll: Seeing Vs. Listening Study, Jan, 1948 [dataset]. USBASR1948-B0009SEEVLIS. Bureau of Applied Social Research, Columbia University [producer]. Cornell University, Ithaca, NY: Roper Center for Public Opinion Research, RoperExpress [distributor], accessed Nov-16-2018.

Access Note: Some of the Roper Center's collections are currently in older formats such as column binary. The Center is working diligently to upgrade these collections to standard formats (SPSS/ASCII). Currently, this study can be ordered in "as is" condition through membership or at the standard non member rate. Studies can be upgraded to SPSS and/or ASCII formats; some studies may require additional fees for reformatting. For more information, please contact Data Services staff by calling 607.255.8129 or by email. They will be happy to answer your questions and help guide you in the acquisition of the Center's survey data files.


Electronic documentation is currently not available for this study. Please contact Data Services for further information.


Datasets for this study are currently not available online. Please contact the Roper Center at 607.255.8129 or email for further information.


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