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About Brandon Kowalski

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2015 Mitofsky Award Recipient Daniel Yankelovich

Roper Center Board of Directors is proud to present the 2015 Warren J. Mitofsky Award for excellence in public opinion research to Daniel Yankelovich, prominent pioneer of modern opinion research, noted scholar, social scientist, and prophetic public opinion analyst.

Educated at Harvard (BA 1946 and MA 1950) and Paris Sorbonne University, Mr. Yankelovich began his commercial research career in 1958 with the founding of Daniel Yankelovich, Inc., the marketing research firm which in 1974 became Yankelovich, […]