Born: Germantown, PA 1921
Died: Princeton, NJ 2016
Education: Radcliffe College, 1942; M.A. University of Denver Opinion Research Center, 1948
Following her graduation from Radcliffe College, Crossley worked for the Office of War Information and the War Food Administration in Washington during World War II. After the war, she spent two years performing media and political surveys at Crossley Inc., the commercial research firm established by her father, polling pioneer Archibald Crossley. Helen then went on to the University of Denver, where in 1948 she received an M.A. from the Opinion Research Center, an affiliate of NORC.
In the early 1950s, Crossley worked in Germany for the Armed Forces Information and Education Division (AFIED), ending her time there as chief of its research branch. In 1955 she began her long tenure with the U.S. Information Agency (USIA), where she worked with Leo P. Crespi to establish coordinated research surveys in Europe, Asia and Latin America. These surveys measured foreign populations’ awareness of attitudes toward U.S. policies and culture, earning a reputation as the so-called “Ear of America.”
After a two-year evaluation assignment with the aid program in Korea, Crossley became a freelance consultant who served academic, commercial and government clients. She also returned to work at her father’s firm, now known as ArchCross Associates, and collaborated (through Political Surveys and Analyses, Inc.) on several surveys for Governor Nelson Rockefeller and other political figures. In 1979, Crossley returned to USIA, where she helped to ensure that USIA survey data would be released for public use through the Roper Center and the National Archives. After 32 years of government service, she retired in 1992 with the Agency’s Career Achievement Award.
Crossley was a founding member of both the American and World Associations for Public Opinion Research (AAPOR and WAPOR). She served as the first female president of WAPOR between 1960 and 1962 and held various other offices in both organizations. She was Secretary-Treasurer of AAPOR and twice served as president of its Washington chapter. She was also active in the National Council for Public Polls (NCPP) and was a regular member of the International Society for Political Psychology and the D.C. Sociological Society. Her special research interests included finding ways in which survey research could contribute to conflict resolution by bringing people closer together.
Crossley received a citation from the Korean Ministry of Information for helping to establish opinion research in Korea, as well as a similar acknowledgement from the National Safety Council for research on seat belt usage. She was co-author, with Don Cahalan and Ira Cisin, of the landmark American Drinking Practices (Rutgers, 1970) survey and various journal articles. She was listed in the first edition of Marquis’ Who’s Who of American Women in 1958.
Helen Crossley passed away peacefully on September 25, 2016. Read our tribute to her life and work here.