Interpretive Analysis of survey data explains what is on the collective public’s minds in a fair, non-biased manner. Sound analysis requires consideration of sources of error, context, and methodological matters, plus some critical thinking and a hearty dose of common sense. Whether you’re assessing a poll just out of the field or conducting secondary analysis of existing data, this section is aimed at promoting sensible examination of opinion polls by offering analytical suggestions.
For examples of interpretive analysis of polls, see Roper Center’s Issue Briefs. Articles from The Public Perspective, the magazine of public opinion published by Roper Center from 1989 to 2003, also provide many excellent examples of the art and science of interpreting polls.
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