Understanding a poll or a survey can be a challenging task. However, there are some clear steps you can take in order to simplify the process. Below you will find a guide on where to begin.
Interpretive analysis


Interpretive Analysis of survey data explains what is on the collective public’s minds in a fair, non-biased manner. Sound analysis requires consideration of sources of error, context, and methodological matters, plus some critical thinking  and a hearty dose of common sense. Whether you’re assessing a poll just out of the field or conducting secondary analysis of existing data, this section is aimed at promoting sensible examination of opinion polls by offering analytical suggestions.

For examples of interpretive analysis of polls, see Roper Center’s Issue Briefs. Articles from The Public Perspective, the magazine of public opinion published by Roper Center from 1989 to 2003, also provide many excellent examples of the art and science of interpreting polls.

For further information please contact The Roper Center at 607.255.8129 or support@ropercenter.org.