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The AP-NORC Center for Public Affairs Research

Developed by The Associated Press and NORC at the University of Chicago, AP VoteCast is a new way to survey voters. VoteCast is based on a decade of research and experimentation that moves away from traditional, in-person exit polling to a new, more accurate approach that reflects how Americans vote today: not only in person, but also increasingly early, absentee and by mail.

AP VoteCast is a probability-based, state-by-state survey of registered voters that is combined with a large opt-in survey of Americans conducted online. The survey captures both the voices of those who choose to vote, and registered voters who decide not to cast ballots.

AP VoteCast debuted in the November 2018 election and will return in the 2020 presidential primary season.

VoteCast

Explore VoteCast Data Set

AP VoteCast is a probability-based, state-by-state survey of registered voters that is combined with a large opt-in survey of Americans conducted online.

Roper Center Transparency Scorecard

AP VoteCast

This study is part of Roper Center's Recently Developed Methods Collection.