Consumer Reports surveys consumers to understand their experiences with products and services they use and their views on various consumer issues. Consumer Reports conducts consumer surveys using their own research staff or through research firms they hire. Because Consumer Reports tests and reports on products sold in the U.S. and Canada, their consumer surveys are intended for residents of the U.S. and Canada only. Their consumer surveys are conducted by phone and in electronic formats. They store survey data securely and retain it beyond the initial publication of results so that they can track trends over time.
Consumer Reports is an independent, nonprofit member organization that works side by side with consumers for truth, transparency, and fairness in the marketplace. In addition to their rigorous research, investigative journalism, and consumer advocacy, they work with other organizations, including media, consumer groups, research and testing consortiums, and philanthropic partners to inform purchase decisions, improve the products and services that businesses deliver, and drive regulatory and fair competitive practices.