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Reality Check Insights

Reality Check Insights is a venture capital-backed company that combines scientific sampling, big data, and advanced analytics to provide fast, accurate, and targeted insights into attitudes, preferences, and behaviors.

Reality Check Insights combines probability sampling from all U.S. addresses with online targeting to ensure maximum population coverage. Each survey includes fresh respondents as well as respondents from our Reality Checker Respondent Database. Respondents can choose to take surveys by smartphone/tablet, computer, or telephone and surveys are offered in multiple languages.

Explore Reality Check Insight's data on the Roper Center archive here.