Public Perspective

Plumbing the Public Mind

January/February 1990, Vol. 1, No. 2
Plumbing the Public Mind

Table of Contents

Four business leaders describe topics and approaches they would like to see in public opinion polling. Also, race relations in the 1980s, polling problems in the 1989 elections and data on presidential standing for George Bush and his predecessors.

"Plumbing The Public Mind" Milavsky, J. Ronald
"A Polling Agenda For 1990: Four Views From Business" Froslid, E. Kenneth, Jack Hamilton, William Greener & Lawrence Hunter
"The Consumer As Forecaster" Linden, Fabian
"Race Relations In The '80s" Brennan, John
"Assessing Change In The USSR And Eastern Europe" Ladd, Everett C.
"The Bushpop Thing: Getting The Job Approval Numbers In Perspective" Shannon, W. Wayne
"When And How Public Opinion Shapes Public Policy" Taylor, Humphrey
"The Polling Failure In New York" Penn, Mark, & Douglas Schoen
"The Problem Of Greatly Increased Refusal Rates" O'Neill, Harry W.
"The Subtle Effect Of Context" Roper, Burns W.
"Soviet Public Opinion Research In The Age Of Perestroika" Dobson, Richard, & John Robinson
"The 1989 Election In Brazil" Cervellini, Sylvia P.
The American Enterprise: "Bush At Year One" (data essay)
"Is The Iron Lady Losing Her Magnetism?" (data essay)
"Consumer Confident" (data essay)
"Assessing Change In the USSR" (data essay)
"A Portrait In Black And White" (data essay)